Branding
KUDOVA
KUDOVA
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
Year
2021
Year
2021
Year
2021
Client
Kudova
Client
Kudova
Client
Kudova
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Project Duration
2021
Project Duration
2021
Project Duration
2021
Overview
Kudova is a point-accumulation platform that rewards users when they shop or dine at partner restaurants, supermarkets, and cafe chains nationwide. The brief: build a brand identity from scratch — one that feels rewarding and playful for consumers, yet trustworthy enough for retail partners to put on their counters.
Scope: logo system · color language · typography · pattern library · app icon · brand applications. Tools: Adobe XD, Illustrator, Photoshop.
The Challenge
A loyalty brand lives in two worlds at once. For users, it appears in moments of small delight — earning points on a morning coffee. For partners, it sits next to their own brand at checkout, so it must feel neutral, professional, and instantly recognizable at sticker size.
The identity had to work as a 32px app icon, a counter sticker, and a full marketing layout — without losing character at any scale.
Identity System
The logo is a rounded-square "K" mark built on a geometric construction grid — a nod to app-icon form factor from day one — paired with a friendly lowercase wordmark. A warm coral-to-red gradient gives the brand its rewarding, energetic feel, while a playful dot pattern (echoing accumulated points) extends the identity across marketing surfaces.
The system covers logo construction and clear-space rules, primary and secondary color palettes, typography, and application mockups from app icon to print.
Outcome
Delivered a complete, ready-to-ship identity package: logo suite with construction guidelines, color and typography standards, pattern assets, and application mockups across digital and physical touchpoints.
What this project demonstrates: brand thinking beyond product UI — the ability to translate a business model (everyday rewards) into a visual language, and to design identity systems that scale from a 32px icon to full campaign layouts.
Latest Projects
Branding
KUDOVA
KUDOVA
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
Year
2021
Year
2021
Year
2021
Client
Kudova
Client
Kudova
Client
Kudova
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Project Duration
2021
Project Duration
2021
Project Duration
2021
Overview
Kudova is a point-accumulation platform that rewards users when they shop or dine at partner restaurants, supermarkets, and cafe chains nationwide. The brief: build a brand identity from scratch — one that feels rewarding and playful for consumers, yet trustworthy enough for retail partners to put on their counters.
Scope: logo system · color language · typography · pattern library · app icon · brand applications. Tools: Adobe XD, Illustrator, Photoshop.
The Challenge
A loyalty brand lives in two worlds at once. For users, it appears in moments of small delight — earning points on a morning coffee. For partners, it sits next to their own brand at checkout, so it must feel neutral, professional, and instantly recognizable at sticker size.
The identity had to work as a 32px app icon, a counter sticker, and a full marketing layout — without losing character at any scale.
Identity System
The logo is a rounded-square "K" mark built on a geometric construction grid — a nod to app-icon form factor from day one — paired with a friendly lowercase wordmark. A warm coral-to-red gradient gives the brand its rewarding, energetic feel, while a playful dot pattern (echoing accumulated points) extends the identity across marketing surfaces.
The system covers logo construction and clear-space rules, primary and secondary color palettes, typography, and application mockups from app icon to print.
Outcome
Delivered a complete, ready-to-ship identity package: logo suite with construction guidelines, color and typography standards, pattern assets, and application mockups across digital and physical touchpoints.
What this project demonstrates: brand thinking beyond product UI — the ability to translate a business model (everyday rewards) into a visual language, and to design identity systems that scale from a 32px icon to full campaign layouts.
Latest Projects
Branding
KUDOVA
KUDOVA
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
A complete brand identity for a nationwide loyalty platform — logo system, color language, and visual patterns for an app that rewards everyday purchases.
Year
2021
Year
2021
Year
2021
Client
Kudova
Client
Kudova
Client
Kudova
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Industry
Loyalty & Rewards
Project Duration
2021
Project Duration
2021
Project Duration
2021
Overview
Kudova is a point-accumulation platform that rewards users when they shop or dine at partner restaurants, supermarkets, and cafe chains nationwide. The brief: build a brand identity from scratch — one that feels rewarding and playful for consumers, yet trustworthy enough for retail partners to put on their counters.
Scope: logo system · color language · typography · pattern library · app icon · brand applications. Tools: Adobe XD, Illustrator, Photoshop.
The Challenge
A loyalty brand lives in two worlds at once. For users, it appears in moments of small delight — earning points on a morning coffee. For partners, it sits next to their own brand at checkout, so it must feel neutral, professional, and instantly recognizable at sticker size.
The identity had to work as a 32px app icon, a counter sticker, and a full marketing layout — without losing character at any scale.
Identity System
The logo is a rounded-square "K" mark built on a geometric construction grid — a nod to app-icon form factor from day one — paired with a friendly lowercase wordmark. A warm coral-to-red gradient gives the brand its rewarding, energetic feel, while a playful dot pattern (echoing accumulated points) extends the identity across marketing surfaces.
The system covers logo construction and clear-space rules, primary and secondary color palettes, typography, and application mockups from app icon to print.
Outcome
Delivered a complete, ready-to-ship identity package: logo suite with construction guidelines, color and typography standards, pattern assets, and application mockups across digital and physical touchpoints.
What this project demonstrates: brand thinking beyond product UI — the ability to translate a business model (everyday rewards) into a visual language, and to design identity systems that scale from a 32px icon to full campaign layouts.